At VPE we help our clients define, create, and distribute their stories in various forms of media and content.

“Our clients are best-in-class brand owners who are looking for guidance and  strategies that deliver results and expand their brand voice using traditional, digital and social media.” – Vinnie Potestivo 


Vinnie has been developing talent brands since 1998, helping hundreds of business owners, experts, executives and celebrity talent reach their career goals while growing and creating successful business opportunities through original content. Just ask Mandy Moore, Ashton Kutcher, Nick Cannon, Nasir “Nas” Jones, Lauren Conrad and many more.


Vinnie develops content with industry thought leaders both in front of, and behind, the camera. Whether collaborating with talent or fulfilling a broadcast network programming mandate, Vinnie’s goal is always to bring out the best in people for the sake of their brand and the viewing audience.


From on-camera performance to authority building, Vinnie has helped his clients find an authentic and comfortable approach to representing their brands on camera since 1998. Vinnie works with on-air talent to be more comfortable in front of the camera, to “own” their material, to manage anxiety and to deliver more memorable moments.