ABOUT: VINNIE POTESTIVO
With over 20+ years experience launching personal celebrity brands and creating ground-breaking, award-winning, format-busting original content that has had a permanent impact in pop culture and television history, I now help entrepreneur-led businesses create, invent or reinvent their personal and business brands with carefully crafted brand strategies that we execute with them.
VPE, INC offers Strategy, Execution & Management services within the fields of Personal Branding, Business Branding, Original Content Production, Website Development, SEO, SEM, Google Ads, Facebook Business Manager, Google Marketplace, Amazon Business and Social Media.
Clients tend to hire us when they find themselves at a pivotal moment in their career and are actively looking to invent or reinvent their own personal brand or grow their business brand by including a more aggressive digital media strategy.
Clients also frequently hire us to create their social media departments within their mid-sized company/agency. I’ve been building creative departments since 1999, starting at MTV where I helped launch the Talent & Series Development Department, a then two-person team, that went on to create The Osbournes, Newlyweds and Punk’d. I truly enjoy creating department structure and pulling together a great creative team. We’ll create a long-lasting content strategy for you, equipped with brand guidelines and toolkits for partnerships and opportunities, original art assets, social media publishing and analytical tools… We’ll even help you find the right team members (finding people is our speciality!).
Personal brands we’ve helped elevate through the use of original content: Ashton Kutcher, Mandy Moore, Nick Cannon, Lauren Conrad, Kristin Cavallari, Jessica & Ashlee Simpson, Diane von Furstenberg, Rob Lowe, Peter Thomas Roth, Jack & Kelly Osbourne, Nasir “Nas” Jones, Vanessa Lachey, Susie Castillo, Damien Fahey, Quddus, Will.i.am…
Business brands we’ve helped elevate through the use of original content: Macy’s, Samsung, Nikon, MLB, Peter Thomas Roth, June Jacobs Spa, Naturally Serious Skin, Kiehl’s, Hope Fragrances, Ciroc, The Gold Q, Prudential, All State, Dow, Lady Foot Locker, AARP, 420 AntiDōs Elixir…
Interested in learning more about how we can help you? Click here to start a conversation with Vinnie today. We’re here to help!
Vinnie can be seen daily on linkedin.com/in/vinniepotestivo where he shares business and brand strat strategies for people who want to create better business results OR you can follow him on instagram.com/yoitsvinnie where he over-posts photos of his two mini-schnauzers @BeauWellington and @DudleyGreenfield.