About
VPE was founded in 2008 by Vinnie Potestivo. Prior to starting his own talent driven entertainment company, Vinnie began casting and producing television/theatre before he graduated Wagner College in 1999. With his experience behind the scenes and access to untapped talent, Vinnie earned himself a top position with MTV’s Talent & Series Development department for nearly a decade.
Through his many career opportunities, Vinnie discovered and developed some of today’s biggest names in pop culture. Along with his experienced and dedicated staff, Vinnie continues to produce such talent from VPE’s New York City based office.
As alternative programming continues to capture the attention of audiences world–wide, VPE’s casting, booking, and producing abilities have equally caught the attention of many of today’s most successful production companies, networks and web-based platforms, making VPE the one-stop favorite for execs and producers.
Vinnie Potestivo’s professional career began in 1998 when he accepted a full-time casting position at MTV Networks. Born and raised in New York, it seems only natural that Vinnie would begin his career working in the heart of the city – Times Square – the longtime location of MTV’s headquarters. As head of MTV’s East Coast Talent & Series Development, Vinnie was able to strive in the fields of casting and production, playing a key role in the launch of top network talent, including Mandy Moore, Benji & Joel Madden, Vanessa Minnillo, Nick Cannon and Ashlee Simpson. Additionally, Vinnie produced and contributed as a network executive on a variety of television series, such as Laguna Beach, The Hills, Sunset Daze, 8th & Ocean, Aly & AJ : A Sister Act, Me & Mr. Jones, Run’s House and Real World Road Rules Challenge.
After a decade at MTV, Vinnie became a principal partner at Classic Entertainment Group, where he developed and launched Blue Scissors Media – a full service multimedia production company with a focus in branded media content for a range of television, broadband and mobile platforms.
In 2008, he successfully launched Vinnie Potestivo Entertainment. As a full-service talent-driven entertainment company, VPE specializes in casting, the development of character and celebrity-driven reality programming, talent procurement and modern media marketing.
“My unique experiences have given me unprecedented access to celebrity talent as well as new faces. My range of responsibilities for the last 15 years has been incredibly diverse, allowing me to work with some tremendously successful and inspirational people throughout my journey,” says Vinnie. “I have a strong list of references, and a pretty decent batting average, but when it comes to my work ethic I don’t mess around. Speaking of batting averages, my dad’s a Yankee fan, while I’m a Met fan- which basically means I find a way to make things work…if you know what I mean.”
