vinnie potestivo entertainment, inc.

At VPE, we seek to work with clients who are considered “best in class” in their respective fields and want help developing their brand to reach their goals. You’ve got the expertise – let us help you develop, grow and share it effectively with our talent and brand development services in New York. 


Vinnie has been developing talent brands since 1998, helping hundreds of business owners, experts, executives and celebrity talent reach their career goals while growing and creating successful business opportunities through original content. Just ask Mandy Moore, Ashton Kutcher, Nick Cannon, Nasir “Nas” Jones, Lauren Conrad and many more.


Vinnie develops content with industry thought leaders both in front of, and behind, the camera. Whether collaborating with talent or fulfilling a broadcast network programming mandate, Vinnie’s goal is always to bring out the best in people for the sake of their brand and the viewing audience.


From on-camera performance to authority building, Vinnie has helped his clients find an authentic and comfortable approach to representing their brands on camera since 1998. Vinnie works with on-air talent to be more comfortable in front of the camera, to “own” their material, to manage anxiety and to deliver more memorable moments.