As a full-service entertainment agency, VPE continues to create and offer a wide array of services and solutions across all digital platforms. With a focus on talent integration, VPE is able to organically connect celebrity talent to top consumer brands and products. By ideating and executing multi-platform digital marketing campaigns and social media strategies, VPE has successfully launched and promoted an assortment of new products and events.
Social Media Outreach
SUN DROP
Through social media platforms such as Twitter and Facebook, dozens of high profile clients have turned to VPE in order to connect celebrities to their consumer base. VPE worked with Kourtney, Kim and Khloe Kardashian to promote Sun Drop Citrus Soda across the sistersʼ social media platforms. Check out the results!
Additional Content
Program Development & Online Casting
Macy’s Million Dollar Makeover
VPE joined forces with JWT & Macy’s in a nationwide contest to find eight hometown heroes to receive makeovers from style expert Clinton Kelly. Be sure to watch the contest live in order to see which finalist will win a life makeover worth ONE MILLION DOLLARS!
Talent Integration
Ciroc The New Year
When Cîroc needed to pull together an All Star line-up of celebrities for E!’s Cîroc The New Year campaign, they turned to VPE to make sure the stars aligned. Pun intended.
Content Development & Execution
Dow’s Great Stuff
When Dow wanted to tell the story of middle America and relate it to their new product, Great Stuff, they turned to VPE to find the stories and host of their multi-media campaign.
Talent Seeding & 360 Digital Marketing Campaign
VISIONS OF ROCK
Ten chart-topping bands were asked to capture their world with Nikon D60s and explore what photography means to them. Each musician submitted two photos which were auctioned off on behalf of a charity of their choice. Their images reveal their personal “Visions of Rock.”
