CONTESTS & SWEEPSTAKES
Contest marketing is a great way to generate engagement for your business, product or service. Our New York agency specializes in creating and executing digital social media contests and sweepstakes that help drive business outcomes such as brand growth, brand awareness, new email marketing subscribers, more sales leads and more social media followers.
DEVELOPMENT & DESIGN
We work directly with brands to create engaging contests and sweepstakes that emulate their brand voice and drive results.
We create platform-specific promotional strategies that leverage earned and paid media impressions.
We work with celebrity & lifestyle influencers spanning all categories such as beauty, skincare, travel, fashion, design & entertainment.
RULES & DISCLAIMERS
All promotions must have a clear set of rules & disclaimers that identify the terms and conditions of the contest or sweepstakes.
Social platform compliance can be tricky if you’re not well-versed in the intricacies of local, national and federal laws.
Vinnie’s 25 years of casting experience is the secret to how we review thousands of submissions on time and within your budget.
SWEEPSTAKES VS. CONTESTS
Sweepstakes winners win based on luck. Contest winners win based on skill. Which best describes your brand activation?
We create communication guidelines for all interactions with applicants, extending the user experience from start to prize fulfillment.
Our team has experience managing contestants for studio and location based gameshows, live events, pageants, digital sweepstakes and more.
FROM DIGITAL TO LINEAR
When VPE first joined forces with JWT & Macy’s to launch Macy’s Million Dollar Makeover (#MMDM) the goal was simple: attract more loyal Facebook followers. Our approach was to keep all engagement native to the platform and the contest was an overwhelming success. When #MMDM was brought back for it’s sophomore season we attracted millions more when it aired as a one-hour tv special on TLC.
Our point? We find high-quality emotionally-charged story-driven characters. Quality is always our focus.
REAL TIME LIVE STREAMING MEDIA EVENTS
When SXM & Samsung needed to find content makers from around the globe to compete in its SOS Island GiveAway (a marketing contest in support of the launch of it’s GALAXY S4 smartphone) we focused on digital platforms such as youtube and vimeo to grow a word of mouth campaign in hopes of reaching travel bloggers from all walks of life.
The result: over ten thousand qualifying submissions… and someone won their own private island!
360° CONTESTS & SWEEPSTAKES
MLB’s Fan Cave combined the spectacle of linear sports programming with the engagement and speed of social media.
One part experiential event space, one part digital content studio. Real sports. Real fans. Real time.