How to Start a Podcast?

Podcast has been a consistent major media platform for producing contents & building brands because it’s accessible and really easy to set up.

However, if you don’t plan ahead of time and conduct a workflow before you start your own show, your podcast may not come out as you imagined.

 


 

Here are some key points on How to Start a Podcast:

Podcast is an episodic broadcast medium that will require your time and effort – it’s not something you do on day one and quit on day two because you want your audience to stay engaged and loyal because they see that you are very serious about your contents.

 

Think about what your show is about. What is the format for your show?

 

Recording is the fun part of making a Podcast and you don’t want to be bothered by trying to figure out how to make it happen. Anchor is a very useful app which provides a shortcut to start a podcast. You can use it to record & share your episodes on your phone in a very collaborative way. There is even a new feature in the app that now your listeners can send voice messages in to your show any time to give you useful tips or feedbacks.

 

Editing is very important because it creates/provides the style and the atmosphere of your content. A good editing software will elevate and define what you are going for in your Podcast and to make sure your listeners get your point across.

There are different audio recording & editing apps out there that you can choose from. For example, Audacity app and Adobe Audition are both good options for you to start with because they are very affordable and easy to navigate within their softwares.

 

In order to attract more listeners to your Podcast, it’s always a good idea to record 3-5 episodes ahead of time and publish at ones. So your audience can get a bigger picture on the format and the theme of your contents.

 


Top 7 Branding Tips for Start-up Business

People tend to ignore how important branding is because in the startup phase, there is not much budget or energy to put aside just for branding.

However, branding matters because it represents the reputation of your company: what you believe in, what are your core values, what kind of product/service you are selling, and why do customers believe in your company.

 


Here are the 7 tips to keep in mind when it comes to branding for start-up businesses:

 

 

Make A Plan & Doing Research On Your Competitors

Planing is important because you will know how to prioritize your work and make the right decisions. Also doing research on how your competitors are operating/branding their companies will give you ideas on how you should work on yours to be ahead in the games.

 

Focus On A Small Target Audience

Don’t try to please everyone because different groups have different needs/focuses. Instead, try to put your target on a niche group of customers. This makes your goal more specific and you can come up with a better way to attract potential customers.

 

Step In Your Customers’ Shoes

What would they think of your company? Your target audience are the biggest buyers for your product/service & try to think: what will be appealing to them? What makes them want to buy what you are offering?

 

Getting Involved With Your Community

Engaging with your brand community is everything. This is how you can market your business and attract potential/returning customers because customers love brands that care about them & listen to their opinions for improvements.

 

Keep It Simple / Be Authentic

You want your brand message came across clear, direct and memorable; so when your target audience see your logo, they get the idea/message immediately and will think of your brand before other competitors when they have the intention to purchase.

 

Be Consistent

Inconsistent brand messages, including visual aesthetics, can confuse your customers of what they think your company is about. It is important to come up with some brand guidelines so even when more people are involved in your branding campaign, the same core values of the company is established.

 

Review Your Brand Often

Always remember to take a step back to look at what you have done & what you have planned. Re-evaluating what branding/marketing strategies are working and what have not will help you rethink what potential can be done for future planning.

 


Top 5 Best Questions to Ask at the End of the Job Interview

 

There’s no better way to show that you are ready to be engaged for a new job than to come to the interview fully prepared.

Most of us practice the first 5 minutes of the interview, the small talk and the part where we establish who we are, what it will be like to work with us, and the mannerisms in which we present and articulate opportunities within.

However, the most important moment of the interview comes in the last five minutes, when the interview manager asks you if you have any questions.

At this stage of the meeting, the potential employer has learned much about you and your skills, and it’s your time to know more about the your future boss/company by asking some focused, open-ended questions to make sure that this company is the right place for you. Asking engaging end of interview questions will also prove to the interviewer that you are very interested in this opportunity.


Here are five questions to ask at the end of the job interview to seal the deal:

Remember: do not ask questions that are so broad it is difficult for the employer to answer or questions that can be answered just with a yes or no.