Vinnie Potestivo launched VPE, INC in 2007 after a decade of creating content and redefining how talent would be utilized in scripted and unscripted television programming, pioneering careers for some of the biggest names in show business such as Mandy Moore, Lauren Conrad, Beyoncé Knowles, Ashton Kutcher, Jessica & Ashlee Simpson, Wilmer Valderrama and more… With a keen eye for talent and a sharp development skillset, his continued success is no surprise to his clients and colleagues both in front and behind of the camera. VPE, INC is a full service creative agency, offering services in the fields of Social Media Management, Brand Development as well as Casting & Content Development and Production. Throughout his career, Vinnie has produced, cast and/or developed some of the biggest pop culture hits on television such as TRL, Punk’d, 8th & Ocean, Wild ‘N Out, Fashionably Loud, The Ashlee Simpson Show, The Osbournes, Newlyweds: Nick & Jessica, The Tom Green Show, The Millionaire Matchmaker, Pregnant In Heels, House of DVF, Sunset Daze, Laguna Beach, The Challenge, Man & Wife, Newlyweds: The First Year, Biography, and The Real Housewives of New Jersey. Digitally, he has helped attract hundreds of millions of global eyeballs for his clients such as Peter Thomas Roth, R Couri Hay Creative PR, June Jacobs Spa, Macy’s, Kiehl’s, MLB and Samsung. Prior to VPE, he helped launch MTV’s Talent & Series Development where he oversaw MTVN on-air talent hires in addition to casting, developing and producing original programming for MTVN’s linear networks – MTV, MTV2, MTV tr3s, MTVu, along with digital properties such as MTV Hits and mtv.com. He also served as a talent consultant to MTVN’s motion picture production arm, MTV Films where he helped launch the acting careers of the likes of André Lauren Benjamin (aka “Andre 3000”), Joy Bryant, Beyoncé Knowles and Mandy Moore. Vinnie can be seen daily on linkedin.com/in/vinniepotestivo where he shares development advice and social media strategies for people who want to create better business results from their content OR you can follow him on instagram.com/yoitsvinnie where he over-posts photos of his two mini-schnauzers Beau Wellington & Dudley Greenfield. .