As President of VPE, Vinnie Potestivo has consistently lead his team to succeed in original content development, on-air talent casting and digital media marketing since opening doors in 2007. VPE boasts a broad range of clients, including broadcast networks, digital content platforms, advertising agencies and public relations firms. Created by Vinnie Potestivo in 2008, VPEtalent is headquartered in New York City with a team of industry leading professionals across the US.
Throughout his 20 year career, Vinnie has been involved with some of the biggest pop culture hits on television such as TRL, Punk’d, The Osbournes, Newlyweds: Nick & Jessica, The Ashlee Simpson Show, Laguna Beach, The Hills, 8th & Ocean, The Tom Green Show, Wild ‘N Out, Fashionably Loud, House of Style, The Challenge, Man & Wife, MTV’s Choose or Lose, A&E’s Biography, E!’s House of DVF, Wetv’s Sunset Daze, Bravo’s The Millionaire Matchmaker, Pregnant In Heels, Project Runway, Newlyweds: The First Year and The Real Housewives of New Jersey. Digitally he has attracted millions of world-wide eyeballs for his clients through digitally engaging marketing campaigns such as Macy’s Million Dollar Makeover, MLB’s Fan Cave, Taste of Home’s Search for Mrs. Holiday and Samsung’s SOS Island.
Prior to VPE, Vinnie served as MTV’s Senior Director of Talent & Series Development from 1998 to 2007. There, he oversaw all MTVN on-air talent acquisitions in addition to casting, developing and producing original programming for MTVN’s linear networks – MTV, MTV2, MTV tr3s, MTVu and digital properties MTV Hits and mtv.com. He also served as a talent consultant to MTVN’s motion picture production arm, MTV Films where he helped launch the acting careers of the likes of Beyoncé, André 3000, Joy Bryant and Mandy Moore.