As President of VPE, Vinnie Potestivo truly is a team leader who’s consistent success in the fields of casting, content development & digital engagement come as no surprise to his clients and colleagues both in front and behind of the camera.
In 2016 VPE partnered with and helped launch Noble Savages, full service media company that creates and produces original scripted and unscripted content for all platforms helmed by Joe Livecchi. The partnership streamlines all casting, production and development efforts by VPE.
Throughout his career, Vinnie has produced, cast or developed some of the biggest pop culture hits on television such as TRL, Punk’d, 8th & Ocean, Wild ‘N Out, Fashionably Loud, The Ashlee Simpson Show, The Osbournes, Newlyweds: Nick & Jessica, The Tom Green Show, The Millionaire Matchmaker, Pregnant In Heels, House of DVF, Sunset Daze, Laguna Beach, The Challenge, Man & Wife, Newlyweds: The First Year, Biography, and The Real Housewives of New Jersey. Digitally, he has helped attract hundreds of millions of global eyeballs for his clients through successful digital engagements such as Macy’s Million Dollar Makeover, Kiehl’s Fashion Night Out, MLB’s Fan Cave, Taste of Home’s Search for Mrs. Holiday and Samsung’s SOS Island.
Prior to VPE, Vinnie Potestivo served as MTV’s Senior Director of Talent & Series Development. There, he oversaw all MTVN on-air talent acquisitions in addition to casting, developing and producing original programming for MTVN’s linear networks – MTV, MTV2, MTV tr3s, MTVu, along with digital properties such as MTV Hits and mtv.com. He also served as a talent consultant to MTVN’s motion picture production arm, MTV Films where he helped launch the acting careers of the likes of André Lauren Benjamin (aka “Andre 3000”), Joy Bryant, Beyoncé Knowles and Mandy Moore.
Vinnie can be seen daily on periscope.tv/yoitsvinnie where hey shares his advice and social media strategies for people who want be in front of the camera, but the real stars of the show are his two mini-schnauzers Beau & Dudley.